Toronto Eaton Centre launches iPhone application.

Toronto Eaton Centre Launches First Shopping Mall iPhone App
on Mobile Fringe Platform. Featured by Apple, the National Post, Toronto Star, Global TV, City TV and more.

Toronto ON - – Holiday shopping just got a whole lot easier and more fun as the Toronto Eaton Centre today released its own innovative application for the popular Apple iPhone™. Toronto Eaton Centre is the first shopping center in Canada to launch an interactive app and it is available immediately as a download from Apple’s App Store.

"Toronto Eaton Centre is already a unique urban shopping experience, but we created our own iPhone app to make it easier than ever for our customers enjoy the mall,” says Brian O’Hoski, Property Manager, Retail, Toronto Eaton Centre. “Many of the 2.5 million iPhone users in Canada live in the GTA, and now it’s as simple as reaching into their pocket to stay directly connected to the latest store promotions from over 230 stores and services at Toronto Eaton Centre.”

Once downloaded, shoppers can use the app to instantly access store promotions, as well as locate important mall services like wheelchair entrances, ATMs, washrooms, and elevators. A handy “Shop” feature offers an easy to navigate Store Directory that enables users to sort stores by category, favourites and promotions along with detailed store Information for location, phone number, website and more.

“The Mobile Fringe Retail Platform is a powerful mobile marketing solution that has been built for our property management clients to get to market quickly, deliver real time information, and extend their marketing reach to the mobile device” says Steve Sorge CEO Mobile Fringe

Learn More about the App Feature HERE

Watch a Video of the App HERE

Download the iPhone App HERE

Stretching two full city blocks, Toronto Eaton Centre is among Canada's most recognizable landmarks, and one of the country's best-known retail shopping destinations. With over 250 retailers, restaurants and services in the heart of downtown, Toronto Eaton Centre is the city’s premier urban destination. Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corporation Ltd, one of North America’s largest investors, owners and managers of commercial real estate. For more information about the Toronto Eaton Centre, visit www.torontoeatoncentre.com. For more information on The Cadillac Fairview Corporation Ltd., visit www.cadillacfairview.com.

About Mobile Fringe

Mobile Fringe is a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone and Blackberry devices. Our unique platforms provides our clients with a seamless solution into the rapidly expanding mobile market www.mobilefringe.com.